I wanted to introduce you all to a new feature I’m testing out “designer spotlights” – with the goal to introduce you (or reintroduce you) to some of my favorite brands that deserve extra attention. These may be brands you’ve never heard of, or ones you know and love – but I wanted to take a few moments to share my two cents on what I think make this brands worth of an extra-special-spotlight for the month.
For this first piece, I wanted to chat a little bit about Spell & The Gyspy – an Australian brand that truly brings a chic essence to casual cool pieces, perfect for everything from every day wear to travel to exotic places. Characterized by feminine shapes, floral prints and extremely comfortable textiles, the brand makes it incredibly easy to look effortless (and feel it too!).
The line features a variety of ready to wear pieces – rompers, maxis and wrap tops are all featured in the latest line – and has recently introduced swim. For me, the best part about the brand is their use of prints and the consistent comfortability of their cotton blend fabrics.
Their lotus line was an homage of sorts to ancient trade routes with significant asian inspiration: “…the white embroidery anglaise Damsel pieces are young and playful, the classic and sophisticated Etienne representing her journey into independence, the Anastasia Brocade, richly decorative and finally, whispers of opulence with the LOTUS story.”
Even more exciting is their Flower Child line, the first half released at the end of July and the next is dropping in just a week. I already have a preorder out for 90% of the line (and that’s not even an exaggeration). This line is a TOTAL blast from the past that will have you feeling anything except Dazed and Confused… (;)). I love the embroidered denim pieces (which are already trending heavily throughout many designers), but the soft florals in a variety of patterns and colors are truly divine and I love the use of the print in various colors and styles (everything from a mini dress to a bomber!).
If you’re local to Austin and looking for a place to check out the brand, head to Southern Hippie on Guadalupe near UT. They have an excellent selection of Spell (and I know for a fact they’re getting many of the pieces from the Flower Child line as well) – not to mention they have incredible customer service!
If you don’t know, now you know… but be careful, if you’re anything like me you’ll be under their spell (and fresh out of money) before you know it! 😛